Digital Marketing for Small Businesses: How to Win Customers Online?

Digital Marketing for Small Businesses: How to Win Customers Online?




Do you have an idea of ​​the importance of digital marketing for small businesses ? Well know that it can mean the difference between getting more customers or getting stagnant with various products on the shelves. No, it’s not an exaggeration.

Keep reading and find out why you need this new strategy in your business as soon as possible:

Why invest in digital marketing?

Why invest in digital marketing?

Having a small business in Brazil is tricky. Many taxes and few incentives greatly hinder business growth, which are often maintained by their owners thanks to a good deal of extra work and little sleep.

Despite the country’s economic turmoil, things have improved a lot for business owners who have decided to make a good investment in digital marketing . And make no mistake: when talking about “good investment”, there is no reference to large sums, but to a strategic use of resources.

As well?

For now, let’s talk about 3 great advantages of digital marketing in advertisements:

  • you can serve advertisements at a low cost;
  • the materials can be displayed directly to the target audience of the business;
  • the return on investment can be calculated in detail.

Let’s illustrate these items with a very simple example. Maybe you’ve never read anything about it, but you’ve certainly seen an advertisement on Facebook or within banners that appear on various websites and blogs.

Creating these ads for your business is something like buying the space on a billboard, but with unique advantages of the internet. The owner of a small tourism enterprise, for example, can:

  • set up ads so they only appear on websites that talk about travel;
  • choose which types of people can view the content, based on characteristics such as age and location;
  • know how many people clicked on the ad, and how many of those clicks led to a purchase (or action that could lead to a purchase, such as a budget request).

This was just a very basic illustration of the advantages of online advertising. The point is that the internet also brings other benefits to companies that decide to invest in it …

Why does your company need to be on the internet?

Why does your company need to be on the internet?

Consumer behavior has changed. 9 out of 10 Brazilians with internet access do research to decide whether to buy a product or hire a service.

As you’ve noticed, non-internet companies miss out on great sales opportunities, but that’s not all. Airlines ARE on the internet and do not have the necessary emphasis ALSO lose sales.

This is where the online presence comes in. Your venture needs to be realized, and this is not going to happen with the help of a Facebook page or that site that was created without any digital marketing strategy.

And what can be done to make a brand look on the internet, then? There are two ways to attract customers online:

  • paid traffic: when you pay for someone to find what is being offered or highlighted;
  • Organic traffic: when the person finds you on the internet without having to pay to receive some kind of prominence.

Each of the above items has several strategies, which can even be used together. Here are some of them:

Content production

The number of blogs and business channels on YouTube has grown a lot in the last few years. And the reason is quite simple: if people are looking for information and reasons to buy something, why does not the brand itself make them available?

Academies, for example, have taken advantage of this to create blogs that talk about health, usually focusing on nutrition and exercise. The aim is to be able to attract the attention of those who seek to know more about healthy lifestyles.

It may even be that the person has never heard of the gym, but now, thanks to an informational text, she knows that the establishment exists. Another advantage of content production is that this action is not just for the attraction of potential customers.

Public loyalty is also something to be achieved through this strategy, as it is possible to give valuable tips to those who already enjoy their products or services, making these individuals have more reason to like your brand.

Social networks

The big problem with social networking is that many companies treat them just like an online billboard for their business. But they are much more than that.

Today, social media is the best channels of customer service you can offer. Do you know why? The person already on the social network does not want to leave there to call or email your company with any questions.

The public wants something quick, less formal and easily accessible. The proof of this is that platforms like Facebook, Twitter and Instagram are always adding new features to improve the service and the communication power of companies.

Do not use these channels just for bidding. Show that you’re available to respond to customers there and enjoy sharing useful information to the public, such as the contents of your blog.

E-mail marketing

Email marketing, contrary to what many people think, is not dead. Did you know that you can customize the type of message that will be sent to each person on your list according to their behavior within their internet platforms?

Say, for example, that someone selected a product in your online store and did not complete the purchase. This individual, if you are registered, can receive an email with a reminder or even a special offer to complete the process next time.

Another best practice, which is gaining more space now, is to send free materials (such as e-books and infographics) or simply to links to your company’s content that relate to the interest the web user showed when entering the list.

As you have seen, the internet offers several possibilities for growing a business. All of them, nevertheless, need the elaboration of a strategy and certain technical knowledge to be touched. But with a little study and the right help, your venture can get great results .


Cash advance online that finance your sight

Cash advance online that finance your sight

The determined characteristics of the mini online loans have made this type of credits an alternative when financing health-related interventions. Internet microcredits are characterized mainly by speed (the application process lasts a few minutes, does not require prior linkage and paperwork is minimal) and its short repayment period (30 days maximum). These qualities, therefore, make this type of loans attractive to finance specific health problems that, as we know, usually occur without prior notice.

Why hire micro-credits online?

Cash advance online can be of great help, since, as we said, they stand out for their speed. Companies take 10 to 15 minutes to approve requests and transfer money to customer accounts. Its repayment term, in addition, is maximum 30 days and, in general, new customers can get up to 300 euros (there are even a few that can reach 750 euros for new applicants).

In the table that we attach below, we show this and more important data.

Lender Max. Cost € 100 for every 30 days Advantage I’m interested
Minicrédito Vivus Up to € 300 for new customers

(€ 1,000 for those who already are)

€ 0.00 First mini loan


Apply for
Mini credit Kredito24 Up to € 750 (also for

the new customers)

€ 34.80 Accept ASNEF Apply for
Minicrédito QuéBueno Up to € 300 for new customers

(€ 900 for those who already are)

€ 26.63 Additional discount

10% for new customers

Apply for

These characteristics of microcredits, as we said, have made them famous to cover the cost of medical interventions. Vision operations stand out as the most recurrent since more than 70% of Spaniards have a problem related to vision. Among the three most common pathologies, eyestrain (less known as presbyopia) stands out in the first place. This is followed by myopia and then astigmatism.

However, according to the “Study on vision in Spain” done by the Baviera Clinic, 22% are never reviewed. In addition, taking into account that visual impairment tends to have a worsening character, those affected need to apply a remedy or treatment quickly (either by buying appropriate glasses or by an operation) which, obviously, constitutes a cost that, normally, is unexpected. That’s why we talk about mini-credits online to deal with them.

Tips to know if microloans are instantly adapted to your needs

Before requesting mini loans online, we should know that this type of online microloans are not convenient if you do not have the security of returning it (because the term is short and the refund only).

In addition, if the economic problems are recurrent, it is not advisable to hire this type of mini-credits because it could mean getting into an endless cycle because you can run the risk of requesting a new mini loan each month and more. That is to say, that the expenses of the reimbursement of the money and the interests of the previous month should be met.

Therefore, if you belong to that 70% of those affected by visual deficiencies or to that 22% that has never been reviewed sight (perhaps because of fear of the final bill), we propose that, among the possible solutions, if a mini Instant credit could be what you need as long as you know that you can cope with your refund.

Forsa survey for smava: installment credits ahead of credit facilities

Forsa survey for smava: installment credits ahead of credit facilities

Image result for installment creditCar loan remains one of the most widely used forms of financing for German consumers. – Photo: shutterstock

The market and opinion research institute Forsa has asked over 1,000 borrowers for smava and has found that installment loans continue to be the most popular form of financing for private financing. Of all the individuals who have benefited from funding over the past 12 months, 23 percent chose this form of loan, followed by discretionary credits (12 percent), real estate loans (6 percent) and mortgage lending (6 percent).

Of those borrowers who opted for a installment loan, 20 percent even took more than one installment loan during the period.

Car finance continues to be number one

Most installment borrowers chose financing to buy a new or used car or motorcycle (41 percent). This is followed by financing for durables such as As computer, television, washing machine (36 percent) and expenses for the own home such. For moving, furniture or renovation (16 percent). 4th place proves the rescheduling (10 percent).

Further uses include the settlement of the disposition credit (9 percent), the financing of training and continuing education (4 percent), celebrations, travel and commercial use (1 percent each).

Installment loans Uses 2016 Men finance more often than women – and more

The typical installment borrower in Germany is 48 years old, married and has an average net household income of 2,950 euros (together with a spouse or partner).

In general, installment loans are more frequently taken up by men than by women (53 percent versus 47 percent). Men also use significantly higher sums of money (10,567 euros compared to 7,964 euros for women). In Germany-wide installment loans of 9,330 euros are taken with a term of 35 months.

About the study

The study was carried out between 15 June and 3 July 2016 on behalf of the online credit comparison portal smava ( by the market research institute Forsa. 1013 German borrowers were questioned.