Do you have an idea of the importance of digital marketing for small businesses ? Well know that it can mean the difference between getting more customers or getting stagnant with various products on the shelves. No, it’s not an exaggeration.
Keep reading and find out why you need this new strategy in your business as soon as possible:
Why invest in digital marketing?
Having a small business in Brazil is tricky. Many taxes and few incentives greatly hinder business growth, which are often maintained by their owners thanks to a good deal of extra work and little sleep.
Despite the country’s economic turmoil, things have improved a lot for business owners who have decided to make a good investment in digital marketing . And make no mistake: when talking about “good investment”, there is no reference to large sums, but to a strategic use of resources.
For now, let’s talk about 3 great advantages of digital marketing in advertisements:
- you can serve advertisements at a low cost;
- the materials can be displayed directly to the target audience of the business;
- the return on investment can be calculated in detail.
Let’s illustrate these items with a very simple example. Maybe you’ve never read anything about it, but you’ve certainly seen an advertisement on Facebook or within banners that appear on various websites and blogs.
Creating these ads for your business is something like buying the space on a billboard, but with unique advantages of the internet. The owner of a small tourism enterprise, for example, can:
- set up ads so they only appear on websites that talk about travel;
- choose which types of people can view the content, based on characteristics such as age and location;
- know how many people clicked on the ad, and how many of those clicks led to a purchase (or action that could lead to a purchase, such as a budget request).
This was just a very basic illustration of the advantages of online advertising. The point is that the internet also brings other benefits to companies that decide to invest in it …
Why does your company need to be on the internet?
Consumer behavior has changed. 9 out of 10 Brazilians with internet access do research to decide whether to buy a product or hire a service.
As you’ve noticed, non-internet companies miss out on great sales opportunities, but that’s not all. Airlines ARE on the internet and do not have the necessary emphasis ALSO lose sales.
This is where the online presence comes in. Your venture needs to be realized, and this is not going to happen with the help of a Facebook page or that site that was created without any digital marketing strategy.
And what can be done to make a brand look on the internet, then? There are two ways to attract customers online:
- paid traffic: when you pay for someone to find what is being offered or highlighted;
- Organic traffic: when the person finds you on the internet without having to pay to receive some kind of prominence.
Each of the above items has several strategies, which can even be used together. Here are some of them:
The number of blogs and business channels on YouTube has grown a lot in the last few years. And the reason is quite simple: if people are looking for information and reasons to buy something, why does not the brand itself make them available?
Academies, for example, have taken advantage of this to create blogs that talk about health, usually focusing on nutrition and exercise. The aim is to be able to attract the attention of those who seek to know more about healthy lifestyles.
It may even be that the person has never heard of the gym, but now, thanks to an informational text, she knows that the establishment exists. Another advantage of content production is that this action is not just for the attraction of potential customers.
Public loyalty is also something to be achieved through this strategy, as it is possible to give valuable tips to those who already enjoy their products or services, making these individuals have more reason to like your brand.
The big problem with social networking is that many companies treat them just like an online billboard for their business. But they are much more than that.
Today, social media is the best channels of customer service you can offer. Do you know why? The person already on the social network does not want to leave there to call or email your company with any questions.
The public wants something quick, less formal and easily accessible. The proof of this is that platforms like Facebook, Twitter and Instagram are always adding new features to improve the service and the communication power of companies.
Do not use these channels just for bidding. Show that you’re available to respond to customers there and enjoy sharing useful information to the public, such as the contents of your blog.
Email marketing, contrary to what many people think, is not dead. Did you know that you can customize the type of message that will be sent to each person on your list according to their behavior within their internet platforms?
Say, for example, that someone selected a product in your online store and did not complete the purchase. This individual, if you are registered, can receive an email with a reminder or even a special offer to complete the process next time.
Another best practice, which is gaining more space now, is to send free materials (such as e-books and infographics) or simply to links to your company’s content that relate to the interest the web user showed when entering the list.
As you have seen, the internet offers several possibilities for growing a business. All of them, nevertheless, need the elaboration of a strategy and certain technical knowledge to be touched. But with a little study and the right help, your venture can get great results .